Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for ...

LinkedIn, the social platform where people look for and talk about work, may be less visible in Microsoft’s earnings compared ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Striking the right balance between punishing anticompetitive behavior and allowing companies to leverage their scale to ...

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Sagar Mahabaleshwarkar has been appointed as Executive Director at Salt Brand Solutions. He took to LinkedIn to announce his ...

The solution? Combining Google Ads and LinkedIn Ads. These are two of the most effective B2B advertising channels and while they both have their strengths, they complement each other exceptionally ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

LinkedIn, a leading social network for professionals with over 1 billion users, is ramping up its video capabilities as it ...