To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Social selling through LinkedIn can help sales teams work smarter, not harder, by prioritizing outreach to accounts that are ...

The Award Recognizes Shirofune Founder and CEO Mitsunaga Kikuchi as the Marketing Solutions Provider Innovator of the Year EL ...

LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better ...

LinkedIn has awarded its global media account to Publicis, as per international media reports. Publicis will manage the ...

The shift reflects LinkedIn’s aim to reach deeper into people’s professional lives and take advantage of the hustle and ...

Ray Philip Pine has been elevated to the role of Global Marketing Director – Hydration at PepsiCo Philippines. He took to ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. In this issue, we have Richard Reeves managing director of the Association ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

Jason Statham is open to work in a new piece of viral marketing for his latest action movie with 'The Beekeeper's David Ayer.

And that’s likely why it’s become a so-called “tell.” The em dash is ChatGPT’s default dash. Probably because it was trained ...

UAE Ministry warns of social media scams luring job seekers; many victims fall prey to these scams, fearing that taking time ...