To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

Let's look at four leading tech stocks you can buy right now for the long haul. All four were recently trading at forward price-to-earnings ratios (P/Es) of under 22, and yet each still has a bright ...

In 2020, the Justice Department sued Google, a subsidiary of Alphabet ( GOOGL -1.44%) ( GOOG -1.44%), accusing the company of ...

The FTC wants Meta to divest Instagram and WhatsApp to create a more level playing field in the social app market.

Jackson has failed to meet that deadline for four years now. The city’s 2022 audit wasn’t completed until August 15, 2024, ...

Hear me out: LinkedIn actually has fun games on it. I’m not joking. There are games buried underneath all the posts from CEOs ...

YouTube's ads are horrible, and so is its treatment of both viewers and creators. I'm not paying for Premium, ever.

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

LinkedIn is providing its owner with a billion willing guinea pigs, perhaps giving it an edge in the ai race. With its profile pages and newsfeed, LinkedIn looks much like other social networks—until ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

NCAA settlement that will change the way college athletes will be paid, the NIL world has run rampant ... In Saal’s ‘Letter from the AD’ last week, he stated that while the Shockers ...