Liquid Death becomes the Official Iced Tea Partner of the Super Bowl 59-winning Philadelphia Eagles, per a multi-year deal.

The language-learning app announced on Monday that the mascot had faked his death. Duolingo announced two weeks ago that the mascot was fatally struck by a Tesla Cybertruck, resulting in his "death." ...

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it —... Call it a miracle, or a marketing ploy ...

As marketing stunts go, this one has "killed" it. The “death” of a beloved mascot has sparked the kind of online frenzy that advertisers dream of, with everyone from the World Health ...

The stunt is reminiscent of the death of another noteworthy brand mascot, Mr. Peanut. In 2020, Planters ran a Super Bowl commercial that announced that Mr. Peanut died after the Nutmobile swerved ...