Dubbed a 'trade secret' that makeup artists have been relying on for years, M.A.C 's iconic Mixing Medium is the unexpected ...
Godspower Nwaukwa is a force in  Nigeria’s beauty industry. As MAC Cosmetics’ National Artist for Nigeria, he has crafted ...
MAC Cosmetics and Luar are back at it again - this time, with a bag launch that entails more than meets the eye. The longtime collaborators, whose joint histories date back to the early 2000s when ...
Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...
MAC Cosmetics released multiple beauty products inspired by the show, including eye shadow, blush, lip gloss, and brushes. I tried three of the items myself and felt almost as if I had entered the ...
“It’s not about appearing woeful and waiting,” says lead MAC Cosmetics make-up artist Dominic Skinner, “(the model is) strong and empowered. “For the cheeks, we wanted to create a ...
The Estée Lauder Companies is partnering with Adobe to adopt Adobe Firefly and redefine its process of launching digital ...