This showcases another problem America has with K-pop: xenophobia. Specifically in regards to language. This also happened to ...

Korea may have had you at Squid Game, but now it’s coming for your bathroom cabinets, says Shane C. Kurup. These are the ...

In this article, we present seven stunning and effortlessly stylish Korean summer dresses inspired by Bollywood celebrities.

Last year, HuffPost covered all the reasons Korean sunscreens are the unsung hero of Korean skin care, including the ...

Spring Summer beauty trends for 2025 keep coming in, and well, it is that time of the year, after all. Since everyone’s got ...

Pang “water blusher” is from A’pieu, a youth-focused little sister brand to the well-known Korean beauty label Missha. Does ...

For her airport look, Rashmika Mandanna exuded effortless elegance in a denim shirt and trousers.

Slugging is a beauty trend that hails from Korean beauty wherein an occlusive layer (such as petroleum jelly) is applied ...

If you've been wanting that "glass skin" look but haven't known where to start, here's a beginner-friendly guide. View Entire ...

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...