From runways to your vanity, iconic brands by industry's best. Makeup Artist-Founded Brands That Belong in Every Beauty Lover ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

OK! Beauty Box's latest brand takeover box is packed with six full-size make-up and skincare essentials from this luxury ...

Lipstick might be a staple in every beauty lover's makeup bag, but anyone who wears it knows the struggle of constant ...

As an actor who has likely been introduced to a plethora of luxe, MUA-approved products (both on set and for red carpet ...

A lady make-up artist from India made a make-up tutorial on how to absent at work. In her Instagram account, she showed how to make a fake wound and stitched skin.

Balancing multiple careers is not easy, but some find ways to make it work. For Aliya Sattar, modelling and banking exist ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Just be sure to wait thirty seconds after application to layer your mascara to get the full effect! Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before ...

An expert has shared how often to replace your mascara – and the answer might surprise you - Are you keeping your make-up ...

You need an array of quality makeup brushes in your toolkit to even attempt any of the latest beauty crazes on Instagram or ...