Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...

Thinking of a career in marketing? Five stars to you for choosing to take up a fun, adrenaline-inducing, and highly-rewarding profession. But exciting as it may be, the marketing function is not ...