Someone added: "Fine I'll go Primark AGAIN." In another post, @Nadiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, @Charlotteadoyle said ...

For fans of Matilda Djerf's brand ... Charlotteadoyle said: "Djerf Avenue dressing gown [alternative] in Primark." A fan commented: "So cute." A second agreed, writing: "Stop they are so cute".

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you want to give your wardrobe an upgrade ahead of the warmer weather, then ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand ... Showing off the dressing gowns, she continued: “If you're into Djerf Avenue, they have exact dupes right here ...

Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...

One shopper praised a pure cotton dressing gown for it's 'cuddly' feel that is 'extremely warm'. The Pure Cotton Towelling Dressing Gown is £45 and something you can cosy up and relax in ...

M&S is selling a "perfect" dressing gown that has impressed shoppers so much that they say they "never want to take it off." Priced at £29.50, M&S Collection's Fleece Hooded Dressing Gown is ...