She's kinda a big deal in the modern-day fashion blogger space ... some are a little surprised. "Matilda Djerf being canceled was not on my 2024 bingo card," one person wrote under a viral ...

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you want to give your wardrobe an upgrade ahead of the warmer weather, then ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...