FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you want to give your wardrobe an upgrade ahead of the warmer weather, then ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

One fashion and beauty fan was left gobsmacked when browsing her local Primark in Westfield, White City. Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue ...

Meanwhile, Matilda Djerf's dreamy design features a hand-painted print in similar blue and pink-toned colours. The robe, which is the most popular of the influencer's collection of plush ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ..

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

If you’re looking for a bouncy hairdo, influencer Matilda Djerf has you covered. Whether you use a round brush or rollers, the voluminous shape helps create movement and dimension to her blonde ...