We can't fire Matilda.'" AFT claimed that they had "barely launched the investigation" when Djerf Avenue reached out to ask why they were interviewing employees about the work environment.

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... glassy skin and polished style, Djerf has totted up over three million followers on Instagram and her ...

But it’s a major move given Djerf has built her empire on Scandi style, of which her immaculate blonde blow-dry is an aesthetic centrepiece. Matilda Djerf’s hair is the most searched thing about her, ...