But it’s a major move given Djerf has built her empire on Scandi style, of which her immaculate blonde blow-dry is an aesthetic centrepiece. Matilda Djerf’s hair is the most searched thing about her, ...

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you want to give your wardrobe an upgrade ahead of the warmer weather, then ...

One fashion and beauty fan was left gobsmacked when browsing her local Primark in Westfield, White City. Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

Loading Suggestions... Loading Suggestions... Loading Suggestions... When it comes to winter fashion, Gen Z doesn’t just want to stay warm, they want to make a statement. Enter Myntra FWD ...

Stay effortlessly chic this winter in a sweater dress that offers the perfect mix of warmth, style, and versatility, ideal for everything from laid-back outings to snug nights in. A button-down ...

Meanwhile, Matilda Djerf's dreamy design features a hand-painted print in similar blue and pink-toned colours. The robe, which is the most popular of the influencer's collection of plush ...

Winter fashion often gets a bad rap for being all about staying warm, but celebrities are showing that cozy and stylish can go hand in hand. Whether it’s a casual stroll caught on camera or a ...

Getting dressed on a frigid winter morning is…a task. Dreary weather begets dreary outfits—grays and blacks to the front. While dressing for cold weather can often leave us sacrificing fashion ...

Ahead, see 5 ways to channel Hailey Bieber’s style this winter. Bieber’s street-style cred is rooted in her love for sneakers. Here, try channeling her look by pairing Adidas Gazelle sneakers ...