According to the report, Apple TV+ has around 45 million subscribers. However, it was also noted that Apple TV+ was created mainly to keep people in the Apple ecosystem, and the $1 billion loss is a small matter for the company in the context of its overall business, which is mostly fueled by iPhone sales.

Apple TV+ is reportedly losing more than $1 billion per year as the company is spending $4.5 billion on content annually.

Unlike other peers, the streaming service's small library focuses almost exclusively on original content like Severance and Ted Lasso.