The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially ...

Omnicom Media Group has consolidated its influencer capabilities under the brand Creo. Prior to this integration, influencer capabilities were unbranded offers within worldwide agencies. Creo was ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...