Studios have struggled to get younger generations into the theaters for years. Could more immersive experiences be their ...

Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box office success.

The team behind A Minecraft Movie revealed to us that one of the funniest moments in the video game adaptation was actually inspired by The NeverEnding Story.

The collaboration between McDonald's and "A Minecraft Movie" is only around for a limited time. Here's when it might be ...