Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

Nearly four years into the category’s continued growth, players new and existing are increasingly iterating beyond the traditional eau de parfum format, leaning into fragrance oils, solid perfumes and ...

Oil is arguably the oldest format of fragrance there is. And you’re right: The modern versions — applied with droppers or rollerballs and sold at places like Sephora — are definitely having ...