CoinGecko, a major independent cryptocurrency data aggregator, has introduced a new brand identity to mark its 11th ...

With the “Big Dance” coming to an end and the Wisconsin men’s basketball team placing second in the Big Ten Tournament, it’s ...

The founder's story, values, and voice have become as important, if not more , than the logo or the brand. Consumers are ...

Keia Clarke thought she had a handle on her surging customer demand. As chief executive of the New York Liberty, she runs the ...

Hang around Jason Wade long enough, and you’re bound to hear the following: “The answer’s yes. What’s the question?” Stephen ...

Bananas: Still Full of Surprises Bananas remain one of the world’s most beloved fruits — and among the most-purchased items ...

Vlasic has used a stork to market its pickles for decades. But how did a bird known for bringing babies suddenly start ...

New Orleans, Louisiana and Gulf Coast restaurants can soon get Michelin stars, part of a new six-state guide to restaurants ...

In the world of advertising and branding, few icons have achieved the level of recognition and cultural impact as Ronald McDonald. As the official mascot of McDonald’s, Ronald McDonald has become a ...

Although blue-light blocking glasses may not significantly improve vision performance, they can be a comfortable set of ...

PARIS (AP) — He wears his suits like armor, smiles like a pop star and boasts more than 2 million followers on TikTok. At ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...