PepsiCo will once again aim for awareness on behalf of a still-nascent brand with its big game commercial. For the second ...

In an ad for the Taco Bell-based Mountain Dew variant Baja Blue, Seal appears as the face of a computer-generated seal (the ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

In an ad for the Taco Bell-based Mountain Dew variant Baja Blue ... “Speaking of turnovers, how about you turn over that Baja Blast and put it into your mouth,” it suggested.

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...