Imagine owning a single appliance that turns liquid into slush at the press of a button, providing endless icy beverages with ...

Greg Lyons, who was chief marketing officer for PepsiCo North American Beverages for eight years, has left the company and been replaced by company veteran Mark Kirkham.

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

Hard MTN Dew Code Red is officially joining the brand’s boozy lineup, but it’s not just about the drink. To celebrate, the ...

Porcini redefined design’s role in the C-suite. After nearly 13 years leading PepsiCo design, its first chief design officer—Mauro Porcini—is departing the company. (Previous to PepsiCo, he was the ...

Backstage in a dressing room drinking a can of diet Mountain Dew as 900 people filled a theater in Eau Claire, Wisconsin, on Tuesday night, Minnesota Gov. Tim Walz said he wouldn’t be there if ...

The first such neuroscientist was Giulio Tononi, an associate of Koch’s, who told me my consciousness was “so much greater” than the alpine mountain I lived under at the time, Washington’s ...

Dirty sodas exist at the confluence of any number of trends—customization, the experience economy, sobriety and bold flavors ...

MARION, Va. (WCYB) — The town of Marion plans to develop a Mountain Dew Museum in honor of it being officially recognized by the Commonwealth of Virginia as the birthplace of the modern Mountain ...

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