Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

One way to end racism is to choose love. However, to end injustices, we have to name them, and address them with action. The ...

Super Bowl LIX is in the books and the NFL offseason has officially begun. For the Pittsburgh Steelers, they have plenty of decisions to make over ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

The Jordan brand signed Jalen Hurts as one of their NFL athletes back in August and he has donned their cleats in every game ...

Brady’s ownership stake in CardVault, a premiere sports card and memorabilia retailer, will mark a new era for the company.

This year’s Super Bowl was the most fashion-y yet. If the two industries successfully cross over, there’s lots of money and ...

Between football earnings, a long list of endorsements and a lucrative podcast, Travis Kelce has amassed a fortune both on ...

partnering with content creators is an easy way for these brands and the NFL to appeal to everyone and get content directly to specific audiences that may be outside the traditional football ...

Girls and women's ballers star in 72andSunny Super Bowl ad for NFL with Justin Jefferson, Marshawn Lynch, and Pat McAfee.

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...