Natural-looking makeup remains a timeless beauty trend that suits all occasions. It embodies the unfussy style of a crisp ...

Bobbi Brown is releasing her 10th book and first memoir, 'Still Bobbi,' and PEOPLE can exclusively reveal its cover. The book ...

No wonder it’s so ubiquitous. “The subtle, bitten lip trend was seen all over New York Fashion Week,” says Guevara. It’s a ...

Spring’s effortless glow is yours with these viral beauty essentials that enhance rather than mask. The clean girl aesthetic ...

Former Baywatch actress and model, Pamela Anderson, once representative of the power of artifice, or “unnatural enhancement,” ...

Many people believe that natural ingredients are always preferable in beauty products. Natural must mean better, right? But what if that’s not entirely true: Those natural essential oils you ...

If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Beauty used to be about finding your style or just being lucky enough to have those good genes. These days, however, it feels like beauty is a full-time job – and not just any job, but one that ...