Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Adding these life-hacking products to your routine will help you save money on expensive beauty services, from waxing to ...

There’s no feeling quite as vindicating as finding your “holy grail” beauty or skin care product. Finally, you can take the ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is essential for natural and flawless makeup.

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

The "Bare Face Top Model" contest has been running for the last six years as a way to promote and celebrate natural beauty.

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...

If you’re going for a more subtle shimmery look, Rare Beauty has some gorgeous finishes to play with — plus, you’ll be able ...

This coffee table book, whose title translates to "Love, Grandma" in Tamil, serves as a repository of natural beauty recipes.