Many Black women saw an influx of product-heavy and lengthy hair routines on their FYPs. But going to basics is sometimes ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

9 Mistakes People Make When Shopping at Thrift Stores, According to Experts El Salvador offers to jail ‘American criminals,’ ...

I’ve been exploring the beauty trends for spring and while fresh-faced complexions remain to a popular look, I’m drawn toward ...

This sultry eye makeup is your ultimate secret weapon to a sophisticated yet seductive look. The soft smokey eye paired with a flawless matte ...

Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Rita Ora is enjoying a makeup-free moment, taking to her Instagram Story to show off her natural skin texture. Trading in her usual high-glam look, the singer shared a series of makeup-free ...

She wore sunglasses that complemented her natural skin tone. The entertainer, who has publicly expressed her obsession with makeup, occasionally shows up makeup-free, flaunting her flawless skin. It ...

For money-saving tips, sign up to our Money newsletter here One happy shopper wrote: “I'm only 38 and want to start having more of a more natural make up look but still giving the coverage that ...

A quick and easy winter makeup routine for me is all about keeping your skin hydrated while enhancing your natural glow. You don’t need to spend hours in front of the mirror to achieve flawless ...