Streetwear brand Supreme has linked with Spike Lee to create a capsule collection with the director's 40 Acres & A Mule ...

Plus, Jordan's Nike commercials with Spike Lee only elevated his aura on and off the court. More than two decades since his last NBA game, fans still want to be "Like Mike." The Air Jordan 1 Low ...

It’s not news that Billie Eilish is a serious sneakerhead. The 23-year-old hitmaker is regularly spotted in a killer array of ...

As Jordan Brand celebrates its 40th anniversary of the Air Jordan, here are 10 of the best signature models of the shoe.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Nike's TV ads were major events back then. They had the ubiquitous slogan "It's gotta be the shoes" by Spike Lee's character Mars Blackmon in the Air Jordan ads. Barkley's memorable one-on-one ...

Former NBA superstar Steve Nash was deeply influenced by Black culture and hip hop stars and admits that he "wanted to be Black" ...

Under Armour's strategy focuses on margin growth, premium products, and new footwear like Echo shoes. See why we recommend a ...