Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

“FOBO is a serious problem that can inflict far more damage than FOMO,” McGinnis noted. “Unlike FOMO, which is largely an ...

FOBO, or Fear of a Better Option, causes anxiety and leads to indecision due to the thought that better alternatives are ...

While the youth must be familiar with the term FOMO, its "evil brother" FOBO has also been conceptualized, referring to a situation in which people cannot land on a decision due to too many options.

Forget “fear of missing out.” The latest anxiety-inducing trend is “FOBO” — or “fear of a better option.” In other words, people are constantly ruminating on the “what if.” ...

An icon in the shape of a lightning bolt. Impact Link Rapid AI advances present an alluring opportunity for businesses to boost productivity and efficiency. But while CEOs battle their FOMO and ...

Those afflicted by Fobo, he says, will typically find themselves overwhelmed by the possibilities of what could be, even when no outcome is guaranteed, and therefore are likely to hold back on ...

which says it contains no artificial dyes? Or the wildcard – the brand you’ve never had before, but your friend swears is the best-tasting of all? What you’re feeling is FOBO – the even ...

However, there’s no way to guarantee that, and instead, people may will wait so long they actually start to lose good options and end up wishing they had made a choice sooner. “FOBO usually ...