"We carried out a 'nudge' campaign in which we nudged taxpayers to voluntarily disclose their Foreign Income and Assets. SMS and E-mails were sent to around 19,501 select taxpayers, asking them to ...

Google Drive introduces Gemini "Nudges." These are new clickable shortcuts at the top of Drive homepage and folders that provide quick access to Gemini AI functionalities. Nudges offer instant ...

The Central GST Administration has adopted a policy of ‘soft nudge’ against non-registered GST assessees to bring them under the tax base. In one such campaign in an evasion-prone business ...

If you are one of the millions of people around the world who recently sat down to watch Adolescence on Netflix, you know why the show has captured the attention of, well, millions of people.

While governments have long relied on economic incentives and educational programs to promote sustainability, behavioral interventions such as nudging have emerged as a promising approach to ...

Receiving a Nudge doesn’t mean your messages won’t be sent if you don’t edit them. Senders can still go ahead with the original content, but the idea here is to “take corrective action and ...

The world’s richest man thinks it’s unfair that people aren’t as interested in his products due to his far-right political views. Elon Musk took to the social media platform he owns Monday ...