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Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...
adexchanger23d
iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount
The tool was developed with close involvement and a lot of feedback from Paramount, which is also the first publisher to integrate it into its suite of ad sales products. ISpot had already been ...
Business Insider19d
Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...
Yahoo Finance23d
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...