“It gives you a false view that you understand exactly what's driving all of your business,” she says. “The reality is when ...

Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

“He has a track record of consistently delivering revenue and profit growth and a unique background that blends analytical, digital and consumer marketing expertise with breakthrough creative and ...

Comcast said the exec “has a track record of consistently delivering revenue and profit growth and a unique background that blends analytical, digital and consumer marketing expertise with ...

Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.

Tesla investors breathed a sigh of relief after CEO Elon Musk said he would refocus his attention on the electric automaker, ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Tempo Inti Media CEO Arif Zulkifli said this robust performance was fueled by successful efficiency measures and a thriving ...

Elon Musk and OpenAI have jointly proposed to fast-track their trial over OpenAI’s transition to a for-profit ... its advertising initiatives and their contribution to the company’s growth.

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal Mohan at WAVES Summit ...

He has a track record of consistently delivering revenue and profit growth and a unique background that blends analytical, digital and consumer marketing expertise with breakthrough creative and ...