Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Zara Cherry Smoothie vs Tom Ford Lost Cherry Zara Fleur D'oranger vs Jo Malone Orange Blossom We all know that feeling of dread when we reach the end of our favourite high-end perfume. Maybe it was a ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

Guests will be taken on a ‘multi-sensory journey’ that includes smell, sound and even taste at The Perfume Shop’s latest London-based activation You need to be a subscriber to read this article. Click ...

I want to know what products everyone has in their make-up bag, what skincare we’re all using on our quest for glass skin and, most specifically, which perfume the woman I sat next to on the ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Spring is traditionally a time for fresh starts and new beginnings – and a whole load of new fragrances hitting the shops, as well as some existing classics. To help you to point your nose in ...

You can learn more about the affiliate process here. One of the benefits of shopping for fragrances in-person is that you get to smell each fragrance you are considering purchasing beforehand. Since ...

Brands are responding with alcohol-free launches such as Bella Hadid’s Orebella, Dior’s Sauvage Eau Forte and Guerlain’s L’Eau Rose. Microencapsulation technology — which preserves fragrance on the ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. “It all started with Geranium Pour Monsieur,” master perfumer ...