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“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

As you’re researching, pay attention to your gut instinct and how you feel about each company based on their branding. For example, if you want your brand to convey honesty, when you come across ...

Branding is crucial for startup success ... Startups should focus on product-market fit before diversifying. Epigamia, for example, started with Greek yogurt before expanding into other dairy ...

But what truly makes graphic design the silent ambassador of a brand? With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...