In 2009, Simon ... his talk, Sinek introduced the world to his theory of "How great leaders inspire action." Later that year, Sinek's 18-minute talk became his book, Start With Why.

In 2005, Simon Sinek ... in his 2009 book, “Start With Why”: “I was convinced I was going to go out of business. I was convinced I was going to be evicted from my apartment […] and that my clients ...