We polled our colleagues, picked through our stashes and interviewed experts to find 13 standout balms, gels, serums and more ...

As we age, our skin changes, especially the area around our eyes where the skin is more delicate. It’s one of the first ...

Collagen face masks aim to improve skin health and appearance. Learn how they work and if there are proven benefits.

The Sulwhasoo First Care Activating Serum VI is viral on TikTok, purported to make people look at least 15 years younger than they are. Here, Gen Z and Gen X PureWow editors put those claims to the ...

After using PrimeBiome for a week, I noticed a slight improvement in my skin texture. However, it wasn’t until I committed to ...

Dr. Abigail Waldman shares her expertise in skin care on social media, and the hospital's Skin of Color Program teaches future caregivers about caring for skin of color.

IV League Hydration in South Boston is offering beauty and skin health from the inside out, literally. IV therapy is giving customers a boost of hydration in addition to various vitamins and ...

Popular beauty brand Versed just launched a makeup line, which still boasts skin benefits. The range includes a tinted SPF, ...

While consistent use is key, more isn’t exactly better. “Overusing an LED face mask can lead to skin irritation, dryness, or ...

Korean beauty and grooming products are known for their innovation; the rest of the world turns to Seoul for the next trend ...

Dermatologist Angela Brimhall, MD, who just celebrated her 50th birthday, is the owner of Sage Dermatology & Mohs Surgery ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...