From user growth trends to advertising effectiveness, let’s look at the state of Snapchat right now. Snapchat is a social media app that allows users to share photos and videos with friends and ...

Also, many marketers prefer trending marketing solutions, and TikTok is currently dominating the trends. But some of the world's biggest brands still choose Snapchat over TikTok, even though ...

What do these trends mean for the way brands ... for fun filters and fleeting moments; Snapchat is rapidly emerging as a key player in the digital marketing arena. By understanding and utilizing ...

Scott Sutton is CEO of Later, a leading social media marketing ... over trends. With uncertainty surrounding TikTok and brands seeking ways to connect with diverse demographics, Snapchat is ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 11 hours ago By Ewan Larkin - 11 hours 58 min ago By Adam Rubens - 2 days 8 hours ago By Brandon Doerrer - 2 days 8 hours ago ...

However, being on the platform is much different from using it in their marketing. Because of that, brand adoption has been slow, and it seems that many marketers don't know where to begin with ...

Social media has opened up a whole range of advertising opportunities for businesses. But Snapchat has been an underused resource. Providing a unique platform for advertisers to connect with diverse ...

Snapchat will focus on expanding and diversifying its underperforming advertising business, focusing on augmented reality, Reuters reported on Wednesday. "You may be wondering why, with all of the ...

Gearing up for the launch of the 2022 Year End Story, Snap also revealed a few interesting Snapchat trends for 2022. The app’s Crying Lens was its most popular lens this year—users engaged ...