Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

One standout example is U.K. beauty brand P. Louise Cosmetics that launched on social media and has since become TikTok’s ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

We’re living in the era of the unhinged brand mascot. From the M&M's spokescandies to Planters' Mr. Peanut to Frosted Flakes' ...

CCO License Back in 2019, cruelty-free cosmetics brand Lush took the (even then) brave decision to go ‘anti-social’ by ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal principles governing the unauthorized use of marks, secondary liability, and ...

In this digital world we live in today where everything is interconnected, social media platforms such as Instagram have moved far beyond their original roles as mere photo-sharing applications. They ...

In the digital age, personal branding on social media is akin to walking a tightrope between authenticity and professionalism. It's a dance of showing your true colors while also maintaining a ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips In today’s video-first social media landscape ... or song aligns with their brand and online audience.

A video of two Danish tourists picking up litter in North Sikkim has gone viral on social ... media. While travelling to the picturesque Yumthang Valley in North Sikkim, the duo set an inspiring ...