The College Basketball Crown is slated to add another significant sponsor. Valvoline Global is set to become an official sponsor and the event’s official motor oil partner, sources told Sports ...

In 2024, Tata signed a 5-year deal to become the main sponsor of IPL. Check out the full list below. The Indian Premier League (IPL) has grown significantly in brand value and sponsorship deals, ...

What are the best sports games on PC? For the longest time, publishers were reluctant to bring their best-selling sports games to PC. Besides EA’s annual EA Sports FC release and Sports ...

FOX Sports and Cosm are partnering to bring you the 2025 MLB Tokyo Series in immersive Shared Reality. Experience the Tokyo Series featuring the Dodgers and Cubs in The Dome at Cosm Los Angeles ...

The centre represents a €1m investment in state-of-the-art gaming infrastructure. Ireland officially has its first national e-sports centre, which opened in Cork over the weekend. Launched by ...

Ahead of the upcoming season and the arrival of the seven-time F1 champion Lewis Hamilton, Ferrari has unveiled the roster of sponsors for the 2025 F1 campain. Ahead of the last season's Miami Grand ...

Toyota Canada has joined the Northern Super League's list of sponsors ahead of the new Canadian women's league April kickoff. The announcement was made on the eve of Saturday's International Women ...

New data shows California college athletes are cashing in on name, image and likeness deals, but earnings vary widely across sports and schools. (CalMatters/Julie Leopo-Bermudez) California college ...

As a platform that enables users to express their views on cricket matches through a simple ‘Haa’ or ‘Naa’ response, HAANAA aligns seamlessly with the spirit of the tournament, fostering discussions ...

The sponsorship marks a new chapter for the sport, which has long struggled for visibility and support despite its rich history in Kenya. The partnership was officially announced at the new boxing gig ...

Under the leadership of Chief Commercial Officer Emily Prazer, Formula One has shifted towards a commercially driven model, drawing in major partnerships, notably a $1.5 billion ten-year deal with ...

Chow Tai Fook Life Insurance Company (CTF Life) has become the sole diamond sponsor of the Kai Tak Sports Park (KTSP) grand opening ceremony, cementing its appointment as the exclusive founding ...