But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

CHINA's domestic handbag brands are making a significant impact in the premium market. Despite many unit prices exceeding ...

The Atlanta Braves today announced the brand-new Collab Collection series exclusively available at Threads by Braves Clubhouse Store located in The Battery Atlanta. Threads by Braves Clubhouse Store, ...

Remember when the mall was the only place to see and be seen?While multi-tier complexes packed with clothing outposts, ...

Wrapstyle: Plus, Skims opens a flagship store on the Sunset Strip and Regen Projects presents Rachel Jones’ first L.A. solo ...

The Safeway sign on Market Street is likely SF's last neon sign representing a national chain. The company will convert the ...

Many business owners view trademark registration as a smart investment—and they’re right. A federal registration gives you valuable legal ...

From the outside, a new store bearing the adidas Trefoil logo in Seoul’s Seongsu-dong stands out with its red-brick facade, ...

While Stephen Curry continues to shine on the court with the Golden State Warriors, off the court, he faces a series of ...

How Tommy Hilfiger built a global fashion empire, blending classic American cool with cultural innovation to redefine modern ...

Adidas influence in sport has been shaping fashion and culture movements for decades. This week’s re-launch of Originals Golf ...

Costco's store brand oil, sold under the Kirkland brand ... with each vehicle sporting the bright yellow Pennzoil livery and logo. Its leading partner is Team Penske, and this relationship ...