Ananya Birla's Birla Cosmetics aims to capture 5% of India's cosmetics market, leveraging growing nationalism and preference ...

A Bengaluru resident's thoughtful gesture of listing a local sugarcane juice vendor, Latha, on Google Maps has garnered ...

A viral video calling out “MAGA makeup” revealed some similarities in this writer’s look, so she got a makeover to change it.

One editor puts three different primers to the test during a sweaty three-day weekend at Coachella festival. See her results ...

Inositol is a compound found in many foods and supplements that may boost health and manage certain diseases. Learn what it ...

Ananya Birla has launched a premium colour cosmetics brand, aiming to capture 5-8% of India’s rapidly growing beauty market with high-performance products at accessible prices. Pravrajya Suruchi ...

Enjoy Free Range For Coverage Foundation. Requires a minimum cart value of Rs.799. Offer available for a limited period. Applicable to all new and existing users. Enjoy a flat 20% off on orders over ...

Winq Cosmetics is proud to introduce its newest lip essential: the Sugarboo dark brown matte lipstick, a stunning dark brown matte lipstick infused w ...

"A customer wanted to speak to me because none of the lids on the juice bottles were the size he wanted. He was furious about ...

This lip balm provides the best of both worlds: an eye-catching shine with a sheer wash of color and lots of hydration. Made ...

Globally, sensory marketing has gone viral as brands realize the power of creating immersive, multisensory experiences. From ...

While a lot of attention has been focused on biomaterials produced by microbes in fermentation tanks, say altM founders ...