Upgraded Tesco (TSCDY) to a buy rating due to improved fundamentals and attractive valuation, despite conservative FY26 guidance.

It will now work alongside BBH London and Havas CX Helia on the Tesco advertising and marketing account, creating content for Instagram, TikTok and other platforms. Murray Bisschop, Tesco UK marketing ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

A loyalty card is a plastic card that some shops give to their regular customers. Each time the customer buys something from the shop, points are electronically stored on their card and can be ...

This silver-winning paper is not about the world of big brand advertising. It documents how a campaign of 10-second price promotion ads, with minimal media support, generated over £300m incremental ...

Tesco Mobile launched a campaign reminding people to call their mum this Mothering Sunday as part of a nationwide OOH initiative from BBH London. The campaign embraces inclusivity by recognising ...