Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more ...

If you're still deciding what to wear to Coachella or what to wear to Stagecoach, don't forget your makeup and hair looks are ...

The Office of Ananya Birla, Aditya Birla Group has strengthened its presence in the beauty industry with the launch of LOVETC, a brand designed with quality homegrown brands that address the ...

Beauty of Joseon is officially the Internet’s fave K-beauty brand, since the Relief Sun : Rice + Probiotics sunscreen went completely viral on TikTok. Coveted for its lightweight texture, factor 50 ...

And today, the singer is ready to spill: SZA is launching a curated beauty brand named Not Beauty. “I’m not a beauty maven, but I know lips,” the singer tells Vogue. “I know what I like ...

the Beauty Cream. But it was the brand’s sunscreens that majorly took off with shoppers. In the past year alone, Google searches for BOJ’s bestselling products have increased by +1000% ...

The full impact of the newly announced tariffs on imports is still uncertain, but to help our readers sort through the mess, the Strategist will be keeping an eye on any brand announcements in ...

Fenty Beauty also launched a Hella Extra Mascara-Boosing Lash Primer to keep lashes nourished while extending mascara wear and helping decrease flaking and smudging. The Lash Primer offers more length ...