Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s normal for your skincare needs to change over the years—especially once ...

If you're still deciding what to wear to Coachella or what to wear to Stagecoach, don't forget your makeup and hair looks are ...

Frankly, I was a bit skeptical. I've tried plenty of skincare products and makeup primers over the years; I've mix-and-matched items from brands and while, yes, I agree that finding the right ...

Whether you're a beauty novice or a professional artist, make-up primer has long been hailed as the antidote to fleeting longevity, excess shine and stubborn texture. From blurring formulas to ...

When her brand launched in 2015—with a mix of foundation, setting powder, lipstick, and more—it was like having her tutorials playing in your ear. "I want people who are wearing Huda Beauty to ...

Well, maybe not tired, but she is Sleeping Beauty. "It’s very technically challenging, so I’m learning a lot about my technique as a ballerina," said Hackbarth. More specifically, she is ...

The Office of Ananya Birla, Aditya Birla Group has strengthened its presence in the beauty industry with the launch of LOVETC, a brand designed with quality homegrown brands that address the ...

Hella Thicc Volumizing Mascara in Let’s Be Blunt ($20) and Hella Extra Mascara-Boosting Lash Primer ($19) will be available April 11 at fentybeauty.com, ulta.com, and Ulta stores.

Anua is the minimalist beauty brand that gives you hydrated, plump skin. If you are searching for a new skincare range and haven't jumped on the K-Beauty trend yet then now is the time.