On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its snacks create. "Introducing The Other Hand Font ...

To tackle the pesky problem of 'Cheetle' covered fingers, Cheetos has launched a font designed entirely with non-dominant hands, in a mockumentary-style ad.

Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is an irregular, scribbled font that plays to the brand experience: It imagines a typeface ...

Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people try to go ...