Paris Hilton is launching a new fragrance, ICONIC Eau de Parfum, at Ulta Beauty, and it will be available in three sizes starting April 20, 2025.

Ulta's expanding customer base and strategic investments in omnichannel marketing are driving healthy growth prospects. See ...

It's a milestone moment for Paris Hilton's fragrance partnership with Parlux. It's been more than 20 years of collaboration ...

Police departments in Virginia and Maryland arrested two adults and a teenager after they allegedly stole over $190,000 in a ...

Octavia Morgan creates clean, genderless perfumes for fragrance-sensitive consumers with a focus on inclusivity.