Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

One editor puts three different primers to the test during a sweaty three-day weekend at Coachella festival. See her results ...

I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more ...

Makeup guru Pat McGrath's beauty brand, Pat McGrath Labs, is launching its first face cream: Divine Skin: Rose 001 The ...

When it comes to cult, viral, top-rated, best-selling, whatever-you-want-to-call-it products, Embryolisse Lait-Creme ...

Board-certified dermatologist and Mohs surgeon Margarita Lolis counts CeraVe’s peptide, caffeine, and ceramide eye cream ...

What was once an entry point into makeup has taken center stage in the cosmetics aisle and even become a coveted accessory.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

IT’S the summer make-up essential that’s taken the internet by storm – the viral Primark bronzing drops. The beauty must-have ...