I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more ...

Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

Primers are a product that ‘prep’ or ‘prime’ the skin for foundation; they create a smoother surface for easier, even ...

I bought the viral primer that leaves your makeup perfect for hours and the bottle lasts forever. I heard about the Milk Makeup Hyrdro Grip Primer years ago and was hesitant to try it because of ...

Barnes, known as @Snitchery online, went viral with her rendition of the yarn makeup trend. TikTok / @snitchery The jazzy Gen Zer, best known to her 5 million-plus social media followers as ...

Whether you're a beauty novice or a professional artist, make-up primer has long been hailed as the antidote to fleeting longevity, excess shine and stubborn texture. From blurring formulas to ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s ...

Nabela Noor is reflecting on her viral makeup video from 2017, in which she used bronzer to write the hateful labels people posted about her online on her face as a part of her 'self-love revolution.' ...

FIND OUT MORE ON ELLE COLLECTIVE Think about the purpose of your primer first. Is it to prolong the longevity of your make-up? If so, Milk's viral Hydro Grip Primer could be your ideal match. Do you ...