Suzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered ...

Patience Haggin is a reporter covering digital advertising and broadband in The Wall Street Journal's media bureau in New York. She writes frequently on privacy, political advertising and competition.

The company, which owns “Matchington Mansion” and “Game of War,” said it’s looking to close the sale of its mobile gaming ...

Investors are flocking to AppLovin, the latest technology darling. The company, which connects advertisers with mobile-game ...

OpenAI plans to air its first TV commercial during the Super Bowl, marking its entry into advertising, suggest reports.

Kanye West reportedly misled an advertising agency to air an antisemitic ad during the Super Bowl, leading to the promotion ...

Regnery Publishing helped launch a thousand ships, but the legacy broadcast networks and big papers were all at first liberal ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.

Calling all DOGErs. Outlays rose 15% in the first third of fiscal 2025.

The iPhone maker was one of many advertisers to pause ad spending in 2023 following controversial posts from Elon Musk.