Blowing up the world trading system has consequences that the President isn’t advertising.

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

The Trump administration’s deadline to sell or shut down TikTok is Saturday.

Tech stocks were pummeled Thursday following President Trump’s earlier tariff announcement, a sign of how vulnerable the ...

Read about Spotify, Peloton Interactive, Xiaomi, YOFC and more in the latest Market Talks covering Technology, Media and ...

Suzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered ...

Meta Platforms is likely to get hit by tariffs in a somewhat roundabout way. Brands may pull back on marketing spending, as ...

Patience Haggin is a reporter covering digital advertising and broadband in The Wall Street Journal's media bureau in New York. She writes frequently on privacy, political advertising and competition.

Magna now expects U.S. ad sales to increase 4.3% this year, down from its earlier forecast of 4.9%.

Social media companies’ reliance on selling ads exposes them to tariff pain, at least indirectly. Shares of Meta Platforms, Pinterest and Reddit all fell again Friday in response to President Trump’s ...

As worries over a tariff-led recession grow, Madison Avenue is bracing for a significant pullback this year, with the market ...

History suggests market corrections are usually great buying opportunities, and Netflix might be a spectacular stock to ...