The company, which owns “Matchington Mansion” and “Game of War,” said it’s looking to close the sale of its mobile gaming ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

Investors are flocking to AppLovin, the latest technology darling. The company, which connects advertisers with mobile-game ...

Suzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered ...

Patience Haggin is a reporter covering digital advertising and broadband in The Wall Street Journal's media bureau in New York. She writes frequently on privacy, political advertising and competition.

Most companies necessarily approach generative AI as an innovation to integrate, but a handful of startups have sprung up ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.

Calling all DOGErs. Outlays rose 15% in the first third of fiscal 2025.

The advertising group reported organic revenue growth beyond analyst expectations for the fourth quarter and said new ...

Shares soared after the advertising and marketing company run by WPP founder Martin Sorrell said it expected to report ...

Automotive and other sectors will likely cut spending if all threatened tariffs take effect, while the China tariffs now in place stand to undermine big-spending brands like Temu.