The experiential economy has had a huge impact on movie marketing, with theaters encouraged to ‘eventise’ films to shift tickets. That means custom drinks at the concessions stand, Barbie boxes and ...

There's a literal gulf between Glinda (Ariana Grande) and Elphaba (Cynthia Erivo) in the CinemaCon poster for the next Wicked ...

Wicked fans are demanding that Universal releases a trailer for Wicked: For Good after an on-stage sneak peek. Ariana Grande ...

Fans of the hit ... glimpse of the sequel, Wicked: For Good, has been released as it was shown at CinemaCon, an annual event only open to to those involved in the movie industry that involves ...

Academy Award nominees Cynthia Erivo and Ariana Grande are back to Oz in 'Wicked: For Good,' opening in theaters November 21.

By Nicole Fell Oh, what a celebration Wicked fans will have today, as the first look at the Wicked: For Good poster has been spotted at CinemaCon. Erivo’s Elphaba looks right at home in her full ...

Earlier this week, Wicked fans celebrated on social when the first ... The yellow brick road and the wizard’s palace in Oz, where the first movie’s grand “Defying Gravity” finale is ...