Gregory Maguire says publishing a “Wicked” prequel on the heels of the wildly successful movie adaptation may seem ... in gaps in Elphaba’s story for fans who have supported "Wicked" for ...

Gregory Maguire on how he got back into Elphaba's head for new "Wicked" prequel and what it was like watching Cynthia Erivo ...

The experiential economy has had a huge impact on movie marketing, with theaters encouraged to ‘eventise’ films to shift tickets. That means custom drinks at the concessions stand, Barbie boxes and ...

Wicked” landing on Peacock for home sing-alongs and Ellen Pompeo starring in her first big role since stepping back from ABC’s “Grey’s Anatomy” are some of this week’s new streaming entertainment ...

There's a literal gulf between Glinda (Ariana Grande) and Elphaba (Cynthia Erivo) in the CinemaCon poster for the next Wicked ...

Strong fan reviews are expected to fuel the film’s momentum through the weekend, and Wicked is now looking to post a USD 4–5M opening number between Friday and Sunday—a remarkable feat ...

Wicked fans are demanding that Universal releases a trailer for Wicked: For Good after an on-stage sneak peek. Ariana Grande ...

In Act II of Wicked, Elphaba and Glinda get into an altercation, and in “What Is This Feeling," when they fight each other ...

Fans of the hit ... glimpse of the sequel, Wicked: For Good, has been released as it was shown at CinemaCon, an annual event only open to to those involved in the movie industry that involves ...

Wicked: For Good spoilers follow. Wicked fans are demanding that Universal releases a trailer for Wicked: For Good after an on-stage sneak peek. Ariana Grande and Cynthia Erivo both appeared on ...