With her long hair down, Yoona showcases her clear skin and doll-like beauty. In particular, Yoona's loveliness, reminiscent of a Disney princess, caught the attention of onlookers. Fans commented ...

and add some of these Korean beauty bests to your cart. With almost 50,000 glowing reviews on Amazon, Laneige’s lip mask may very well be one of the world’s favorite beauty products ...

In the past decade, a quiet revolution in beauty has been unfolding—and it’s led by South Korea. What started as a niche ...

Hundreds of people from different nationalities with love for Korean beauty products are showing great interest in the first-ever Korean beauty roadshow in the region being held in Dubai Festival City ...

One of the most celebrated ingredients in both Korean and Indian beauty regimens is turmeric. In Korea, turmeric is often incorporated into various skincare products for its anti-inflammatory ...

She added that she was angry she could not protect her daughter from pervasive ads and beauty standards. Grimes said she was "enraged" to be served a Sephora advertisement while she tuned into an ...

In particular, international fans are furious, once again starting the conversation about the toxic beauty standards in the Korean entertainment industry. According to reporter Kim Min Hwa of ...

The star has always discussed her take on unrealistic beauty standards and how she feels about it. Recently, the star talked about herself and how, at times, she feels "ugly". Also Read ...

The growing K-beauty craze catapulted Jung Sung-jae, founder of beauty device maker Classys, into the ranks of Korea’s 50 Richest list for the first time.

Featured pricing is subject to change. Let’s be real—Korean beauty is taking over. K-Beauty is all I’ve been using lately, from its ability to create that alluring glass-skin look to its ...